Fee Fighters

Established in 2009 and then purchased by Groupon in 2013, FeeFighters has been featured in the New York Times, Entrepreneur, Inc., and TechCrunch, with BusinessWeek profiling it as "One of America's Most Promising Startups." They approached me to create several flat illustration, motion graphic ads. This was an all-hands-on project starting with editing down the provided, long-format script to fit within a condensed time restraint. I then crafted graphics to illustrate the narrative, staying within a flat style that reflects the Fee Fighters brand aesthetic. Once animated and the script audio lined up, I provided sound effects to accentuate movement in the video.