Green Door logo 2015
Green Door logo 2020
Our rebrand announcement dropped conveniently in time for 420. This video depicts our reintroduction to the neighborhood.
Rebranding included creating a three-tier pricing system based on quality and stock to keep cost consistent for the audience. This also allowed us to move away from deli-style shopping to more of a brand experience. Additional merchandise included apparel, smoking accessories, and unique signage.
In relation to our bag price tier, our Weedmaps was organized by color too. In addition, this style of Weedmaps photo allows customers to both see the nugs stacked and a macro shot in the foreground to help replicate an in-person shopping experience where they are able to look at cannabis closeup.
There's not celebration quite like 420 for a cannabis company. Here are a few samples of branding for this outdoor event. It was lousy weather but we still got outstanding attendance.
This location had yet to offer delivery services. Here are some assets we used to kickstart Green Door's first delivery initiative.
Additional footage to hype Green Door's shopping experience.
Some additional social media posts.
